BRANDING
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— CREATIVE DIRECTION —
I work as a freelance branding consultant enabling brands to reach their full potential, from established brands looking for a new direction, to start ups needing to build an entirely new brand from the ground up. I work closely with my clients to understand their philosophy as a business and who they wish to engage with, and offer everything from brand naming, logo design, articulating brand philosophy, imagery and written content, creative direction on adverts, commercials and short films, and website design.
client profile: extans design
BUILDING A NEW BRAND: Brand name / Brand logo / Brand philosophy / Website design, content and imagery / Creative direction of commercial / Social media management
The aim was to create a brand that showcases the Akhal, a new luxury bicycle embodying stunning craftsmanship and beautiful design. A modern, simplistic, and elegant design philosophy that employs high quality lightweight materials to create iconic objects that last, is central to the core of Extans Design and is demonstrated in their aesthetic as a brand.
