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STRATEGY

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—  design strategy  —

A firm believer that good design follows a considered depth of enquiry and design thinking, I work across multiple agencies to provide strategy solutions to automotive clients on their vehicles, designs, and brands. I extend this practice by teaching up-and-coming future automotive designers at the Royal College of Art.

 
 
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land rover

Exterior design and strategy across Land Rover’s Range Rover, Discovery, Defender, and beyond


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Ford motors europe

Psychology and desirability in automotive design


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saic motors

Future design for China


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royal college of art

Visiting tutor on the Intelligent Mobility Masters programme


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intelligent mobility design centre

Design, research, branding, and strategy for multiple OEM clients